SEO Link Building for Beginners in 2023: Complete Guide

SEO Link Building for Beginners in 2023

If you’re new to SEO link building, this complete beginner’s tutorial will teach you the principles and strategies to get powerful and high-quality backlinks in 2023

Link building is arguably the most challenging part of SEO. It’s a part that requires technical prowess, a creative approach, and just straight up grit and grind. 

SEO Link Building for Beginners in 2023: Complete Guide

So what is link building? 

Here’s the standard definition. Link building is the process of getting other websites to link to a page on your website. And these hyperlinks are called backlinks. 

However, most people can’t seem to get the link building process right. This ultimately boils down to execution. 

The reason why execution is tough is because people focus too much on the end result, i.e. getting backlinks to their pages. The process is actually very relational. And relationships are built by humans, not “borrowed” templates from videos and blog posts. 

So, here’s a better definition: link building is the process of building relationships with other relevant site owners who want and will link to your content because it enhances theirs.

It includes relationships, relevance, and a value exchange.

Since link building is tough, you need to understand why it’s worth the effort. In short, backlinks are used by search engines like Google to help rank web pages. And the reason for this is something called PageRank

Why does PageRank matter and how does PageRank work? 

You’ll learn all about it in the video. 

Link Building for Beginners: Complete Guide to Get Backlinks 

Once you’ve understood how PageRank works, you’ll want to know how to get high-quality backlinks to your site. 

There are 3 ways to get Backlink. 

► Create backlinks

► Buy backlinks

► Earn backlinks

Out of the three, only one of them is truly valuable. In the tutorial, you’ll learn which one that is. 

However, not all backlinks are good. Only some are really valuable. 

To understand what makes a link good, there are two main categories you should look at. 

► Relevance

► Authoritativeness

In the video, you’ll learn what these two concepts mean and how you can evaluate links for these two qualities. 

Once you’ve understood everything before this, you’ll want to know what link building strategies in 2023 you can use. 

Exactly why is link building extremely important?

Assume that despite having a fantastic piece of content, your website is still relatively young and hasn't yet attained significant authority. Obtaining connections from reputable websites is an excellent strategy to increase the authority of your website in Google's eyes.

  • In a sense, backlinks are endorsements of your website.
  • Additionally, as pages with more backlinks frequently rank better, it's crucial to:
  • Produce great content that is worthwhile to connect to, and
  • Utilize link building techniques to increase the number of backlinks.

how link building requires work?

getting started as soon as possible will offer you an edge over rivals and have significant long-term advantages for your website.

How the Link Building Work?

Obtaining backlinks from reputable, high-quality websites is the greatest strategy to increase your authority and traffic to your website. Even if you have a ton of backlinks coming from spam, unrelated websites, they generally won't improve your ranking.

There are several methods to get backlinks, including:

  • Guest blogging
  • Social media promotion
  • Manual outreach
  • Pursuing competitors’ backlinks

Soon, we'll discuss precise tactics.

But remember, backlinks aren't everything; your main priority should be producing valuable, high-quality content.

Harnessing the power of link building can be difficult for both novices and seasoned pros when looking for techniques to raise your rank. However, it could be among your most effective resources for achieving organic achievement.

The most important types of links to know are below.

1. Nofollow vs. doFollow 

When you wish to link to another website but don't want to request that Google scan that site, you often use nofollow links.

You must include the attribute rel="nofollow" in the link's code in order to mark it as a nofollow link. Google will be informed by nofollow links that the link shouldn't pass PageRank.

The nofollow attribute has two purposes.

when linking to a website is necessary but you don't want to recommend it

once the connection is lucrative. For paid or lucrative connections (such as paid advertisements, banner adverts, affiliate links, and sponsored content), Google developed rel="sponsored" (and rel="ugc"). Google suggests users use rel="sponsored" rather than rel="nofollow."

Remember that nofollow links don't immediately transmit authority. However, they can still provide you referral traffic and brand awareness.

2. User-Submitted Links

When trying to improve your SEO strategy, using user-generated links as a link building approach is not the best course of action. Google used to punish users that attempted user-generated links.

You may occasionally create user-generated links with the aim of promoting your own content. Additionally, they are often of poorer quality than other link-building strategies that Google favors.

Examples of links submitted by users include:

  • blog comments without moderation
  • Infographics and widgets embedded
  • Press releases or guest post signatures with heavily optimized anchor text
  • text Ads: Advertisements

Although links from these sites won't harm your website, it's typically not a good idea to focus your efforts on this tactic because these connections are likely to lack authority.

3. Links from other blogs or websites

When visitors find your website and link to it on their blog or website on their own initiative, these connections are known as natural links. You don't ask other webmasters or users to offer you a backlink while using this form of link.

The majority of natural links are free from tracking characteristics and do not appear in promoted or paid content. 

They are often included into the text of another blogger's or webmaster's website with the intention of benefiting their viewers.

This implies that there is a higher likelihood that you will find organic links in blog posts, photos, and other product listings on someone's website.

A "good link" is one that naturally points to your website and is often regarded as one of the safest link-building strategies. One of the finest and most effective ways to market your blog or website is through natural connections.

How to Effectively Build Links in 2023

1. Ask for Links

With the correct tools, outreach can be more successful but can also be time- and effort-consuming with little return.

It's likely that you will have to get in touch with the website owner directly to arrange a backlink from a specific domain that you know would increase the authority of your website or page.

However, bear these points in mind before you start asking backlinks from other websites:

  1. You should request links from websites that are relevant to your industry.
  2. Consider the effectiveness and reputation of the competing website.
  3. It's beneficial to write a good email before approaching website owners.
  4. You may use our Link to locate prospects and manage your campaign.

2. Add Links through Manually

Manual link building is the act of putting links in your own content, such as press releases, blog comments, or guest posts on other websites.

When you add links yourself, as opposed to depending on a journalist or other third party to link to your site, you are often completely in charge of the results of the strategies.

This is the reason why these strategies are sometimes referred to as "manual link building." But bear in mind that links that you manage typically aren't of the finest caliber.

Any links that are not inserted editorially are considered manipulative in Google's view. Editorial links can be manually added with intention, but it's crucial to avoid spamming the page with links or adding them at random.

So long as it's done carefully, there's no reason to be concerned of manually inserting links.

This form of link building can help you establish yourself as a thought leader or deliver benefits like referral traffic. Interacting with consumers in your niche may also help you develop your brand.

However, creating linkages by yourself won't provide you a materially stronger competitive edge. A strategy focused on conventional link development is likely to be one that rivals may simply duplicate, similar to quick-win strategies.

3. Purchase Links

You should implement a plan that will enable you to obtain editorially placed links in order to acquire a genuine competitive advantage through links.

Although it takes a lot of work, link earning offers the best rewards. Therefore, be ready to commit time and money to building links. By doing this, you will secure linkages that rivals will find difficult to duplicate.

Also, keep in mind that Google has been informing us, as part of their Webmaster Guidelines, for years that:

The greatest method to encourage other websites to link to yours is to make original, pertinent material that can spread naturally throughout the online community.

A link is earned when a third party chooses to link to your website on their own initiative and for a specific purpose. This increases the value of both their material and your website.

To learn more about the backlink profiles of your rivals, use the Backlink Analytics tool. Start your investigation by selecting the Competitors page, then utilize this data to identify potential improvements for your own website.

Next, enter the information for a rival to see the following:

  • To determine the most prevalent anchor text in their backlinks, consult the Anchors Report.
  • Check which pages of your competitor's website received the most backlinks with the Indexed Pages Report.

Techniques for Effective Link Building

The enjoyable part is now. There are numerous effective link-building strategies, but some will work better than others.

The many techniques for obtaining healthy backlinks from reliable websites

 are shown below.

1. Establish Linkable Assets

Content that can be linked to is referred to as linkable assets. An infographic is a popular form of linkable content; it's a smart idea to deliver unique research to people in your field as a visual.

Additionally, making linkable assets is a fantastic method to promote your company on social media and be noticed.

A whole post is around 30 times less likely to be read than an infographic, thus making supplementary linkable materials can fill the gap for readers who aren't interested in reading your entire piece of content.

And anybody can build linkable materials; you don't have to be a professional graphic designer. You may utilize editable templates from websites like Canva even if you're just starting out or don't have the money for creativity.

Linkable resources are a doorway for referral traffic as well; by sharing your material on social media, you may reach a wider audience.

In that vein, let's switch to social media as a link-building tactic.

2. Purchasing Links May Be Risky

Paid link building, although being a blatant violation of Google's Webmaster Guidelines and a technique that is classified as a link scam, is nevertheless widely used since it assures outcomes (at first).

There is no denying the laborious nature of earning connections. Even manual link building and the abundance of quick-win strategies still need work to get results.

The best course of action is to refrain from aggressively seeking these connections because they are regarded as poisonous backlinks.

Nowadays, as long as you didn't actively take part in a link building plan, you don't need to worry as much if you have unwelcome backlinks pointing to your website.

Nevertheless, you may use the "linkmangment tool" to monitor any harmful backlinks going in your direction and even to examine specific toxic signs that may be contributing to a link's total potential toxicity.

Our Top Tools for Link Building

You now understand the proper and improper methods for link development. All that's left are the tools. Fortunately, offers four effective tools to assist you in developing a sound link development plan.

Best Link Building Tools: 

  1. Backlink Analytics: provides easy access to backlink profiles, backlink tracking for any domain, and competitive strategy insights.
  2. backlink audit: You may evaluate the current state of your backlink profile's health and status, as well as any areas where potentially hazardous backlinks may be present, using .
  3. links management: Discover backlink chances, learn about the website associated with the opportunity, and monitor the link building process with the use of 
  4. Bulk Analysis: You may upload up to 200 URLs from multiple sources using 


You will need to continually put in the work, just as with any other part of SEO. Although link building seems to demand more work than the majority of SEO tactics, the results will be worthwhile and long-lasting.

Your website may get better enough over time if you are persistent enough in using your link-building strategies that you won't need to put as much effort into obtaining links. The focus should be on creating outstanding content that other websites and companies will want to link to.

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